Written by Pete Wilkinson

Last updated 18 November 2022 ·

OKR examples for charitable and not-for-profit organisations

OKRs, objectives and key results can be used within most business environments to provide clarity, accountability, and transparency, speeding up the pace of strategic planning and execution. Therefore, third-sector and non-profit organisations could benefit significantly as they experience considerable pressure to deliver results, often with limited resources.

Below, we will look at how a not-for-profit organisation could use the Reclaro 1-3-5® OKR planning methodology to balance the competing priorities of ensuring programme impact, controlling expenses, increasing donations and spreading awareness.

OKR examples

Vision: Be the number one charity helping to relieve poverty in the UK, measured by revenue and impact. Reaching many people in need in the UK and improving their lives considerably.

Objective One: Increase donation revenue by 10%.

Key Results:

  1. Increase the total number of gifts secured from all donors to 10,000.
  2. Increase the number of significant donors, giving more than £50,000 per year, to 100.
  3. Increase donor retention rate year-on-year by 5%.
  4. Increase fundraising ROI by 10%.
  5. Increase donation conversion rate across all channels by 10%.

Objective Two: Improve overall programme impact by 20% year on year.

Key Results:

  1. Increase the number of programme beneficiaries served by 10%.
  2. Increase the percentage of beneficiaries in work 3 months after completion of the programme by 15%.
  3. Increase beneficiary satisfaction rate by 15%.
  4. Increase average self-assessed improvement in outcomes among beneficiaries, pre- and post-intervention, by 20%.
  5. Increase the number of performance goals met from 85% to 95%.

Objective Three: Increase programme efficiency by 5%.

Key Results:

  1. Increase volunteer retention rate by 20% by improving opportunities to develop skills and have a more significant impact.
  2. Increase the average volunteer satisfaction rate measured by an internal survey from 8/10 to 9/10.
  3. Reduce administrative costs by £100,000 by introducing automation software where possible.
  4. Reduce unplanned absenteeism rate by 1.5 days/employee per year.
  5. Reduce fundraising costs by 5% through better targeting of donors.

Final thought

If you are leading a charity or not-for-profit organisation, we hope this blog has given you some ideas of the kind of OKRs you could set for your teams. To learn more about this topic, check out our blog OKR examples to help you get started.

Finally, if you want to start writing compelling OKRs that cascade seamlessly throughout every level of your organisation, download our OKR Builder™ today! It includes a step-by-step guide to help you understand what OKRs should look like and how they translate across different departments in your business.

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