Breaking Records in a Few Short Months

At a Glance

Aura Infection Control is at the forefront of dental infection control, offering advanced products and services. Based in North East England, the company combines world-class products with expert in-house knowledge and a dedicated, passionate team. For over 12 years, Aura Infection Control has been providing customers with effective infection control solutions and products.

The company delivers innovative, quality products to the market and provide the solutions that make “Best Practice” a reality and not a headache.

The Starting Point: A Desire To Evolve

Aura Infection Control, led by Managing Director Laura Edgar, are no strangers to setting goals and tracking performance. But as the company grew and new departments formed, the limitations of managing everything through spreadsheets became clear.

The Challenge

Laura wanted a solution that would:

• Support ambitious growth without adding complexity
• Align the entire team behind bold, stretch targets
• Build accountability at every level
• Foster a ‘one team’ culture with shared ownership
• Link performacne and recognition directly to company values

The Work

With the support of Pete Wilkinson and Reclaro, Laura and her team built the foundations for the next stage of growth:

• Defining a bold 5-year Vision through SLT workshops, balancing ambition with possibility
• Building strategy foundations by linking the Vision to departmental branch plans in Reclaro
• Delivering company-wide training so every team member understood the journey and their role in it
• Creating co-owned transformational plans across teams to strengthen the ‘one team’ culture
• Establishing a performance cadence with structured team meetings and impactful 1:1s
• Launching multi-level plans in Reclaro, bringing alignment in departments
• Introducing a monthly reward programme, including fun recognition titles like Active Fantastic and Reclaro Ninja, supported by personalised video messages
• Embedding personalised meeting templates in Reclaro for 1:1s and team sessions
• Shaping Reclaro features, such as the ‘single person overview,’ to support peak performance

The Impact

Aura Infection Control achieved record-breaking progress. The results were remarkable in just a few months:

• Super-structured meetings and impactful monthly 1:1s with full clarity and alignment
• 35+ strategic plans launched across departments and key initiatives
• Stronger team alignment through full-team huddles, with everyone seeing their contribution in real time.
• A surge in accountability, with department heads increasing their own targets, which is a rare shift
• Rapid development of less experienced managers, supported by real-time feedback and coaching.
• Deeper embedding of company values, with recognition linked directly to them
• A sharper SLT focus, using Reclaro Analytics to drive the right actions
• 48% improvement in monthly goal achievement compared with spreadsheets
• 15% genuine business growth

Looking Ahead: The Confidence to Aim Higher

Aura Infection Control has built a strong foundation for growth. With confidence high and sales and marketing teams raising their own targets, the company is now entering an exciting new chapter.

With everyone aligned and engaged, Aura is proving that when a business has clarity, accountability, and a shared vision, there’s no limit to what can be achieved.