The retail calendar is teeming with activity more than ever these days, from Summer Sizzlers through Black Friday Bonanzas and Christmas Deals, not to mention the increasing popularity of Halloween here in the UK. And Valentine’s Day, well, that’s just for teenagers, right?!
The sure thing is, it’s a never-ending cycle! But it works! Companies rely on seasonal campaigns to drive sales and grow their businesses year on year.
Such themed campaigns of similar nature can also work inwards amongst those working within an organisation to boost employee engagement, facilitate employee recognition and above all, keep things interesting! They can be very effective in restoring energy and ensuring employees are focused on hitting short-term milestones. They also make it easier to help your team perform consistently without the peaks and troughs you might be used to seeing.
Internal campaigns can last for a month, a quarter, or a time period that makes sense to you. We’ve seen Christmas campaigns last ten weeks, three-week Easter campaigns, and plenty of calendar-quarter campaigns.
Here are six essential components that your internal campaign should have:
The outcome you want is that your employees engage with the campaign. They understand the purpose, their part in making it a success and how they and the business will benefit in the long run. It provides a short-term focus and can drive super focused employee efforts and activities aligned with your objectives. And when you reward the team for nailing the campaign, everyone feels a huge sense of camaraderie – and renewed energy for the next campaign.
So go on, give this a try and see how it can have real benefits on employee engagement and team culture. Plus, it will help you move the department, division or entire organisation closer to achieving its objectives and overall business vision.
For more information on maximising team performance, check out our blog 4 Tips to maximise team performance with hybrid working.
If you have any questions about this blog or would like more guidance on creating internal motivational campaigns of this nature, reach out to us by emailing firstname.lastname@example.org, we will be more than happy to help.